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Bleach Isn't Just for Laundry

Tuesday, July 14, 2009
If you have a moment, please take a peek at this 30 second Fair & Lovely ad. How does it make you feel? We are now in the 21st century, and skin bleaching is still common all over the world. In places like Jamaica, Africa, the Middle East, the Phillipines and India, women are continuing to lighten their skin because of the value they place on being fair and fair's perceived connection to being lovely. The young lady in the Fair & Lovely ad says the obstacle to obtaining her dream job was [the shade of] her skin. Is there any truth to the ad? Is the ad company just keeping it real or are they way off? Should the companies that make these products be held accountable for contributing to the poor self-esteem typical of many Brown Girls? Or are we on our own trying to solve this age-old issue? In the spirit of empowerment, what kind and thought-provoking advice would you give to a Brown Girl using skin bleaching products to lighten her lovely Brown skin? The Brown Girl that wrote the The Fair Skin Battle for Brown Girl Magazine seems to have first hand knowledge about the subject as well as an empowering point of view.


Alan on: May 19, 2012 at 7:18 AM said...

Millions of women wear bra's that give "a little bit of help" in the cup-size department; no one seems to think it's a moral crisis. Millions of caucasian people patronize "tanning salons" to get darker; the same comment applies. If some darker-complected women think it would help them out over-all to get closer to a median skin-color, why the hullaballoo? How is it different than going to the dentist to get one's teeth bleached?


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