American singer Jessica Simpson and her two best friends (Ken and CaCee) travel the globe to explore how different cultures define beauty and the extraordinary lengths that women will go to in order to achieve it on VH-1's new series "The Price of Beauty." Journeying from Tokyo and Thailand, to Paris and Rio, to Uganda, Morocco and India -- the cast is met in each city by a "beauty ambassador" who helps them tackle topics revolving around fashion, fitness, diet and outlandish spa treatments. In each country, Jessica, Ken and CaCee experience firsthand some of the local beauty rituals, from drinking cow urine in India, to being buried up to their necks in Tokyo, to drinking gourds of ghee in a fattening hut in Uganda. But it's not all fun and games -- Jessica also explores the high price that some women pay to feel beautiful. Imagine the plight of women in Northern Thailand, who wear 20-pound rings around their necks, crushing their clavicles, to a mother in Rio who cannot afford electricity, but is secretly saving for butt implants. After a brutal twisting by their massage therapists in Thailand, the cast is off to meet Sonia, their beauty ambassador. Sonia leads the gang through the open market where they learn that Thai women like their skin to be as fair as possible. And there's more.... Premiering March 15 on VH1.